App etiquette: do’s and don’ts of mobile apps in ecommerce

In 2026, it feels like we’re always on.

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Recent data show Americans check their phones 186 times a day, with 72% using them at work and over 84% checking within 10 minutes of waking. This is having a noticeable impact on web usage worldwide: 65% of global online traffic now comes from mobile devices.

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This shift has fundamentally changed humans’ shopping behavior. Customers are shopping while commuting, scrolling social media, standing in line, or walking past a storefront and thinking, “Oh yeah, I meant to check that out.” 

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If you can bring your phone there, you can shop there.

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As mobile becomes the dominant platform, brands that prioritize it are gaining meaningful advantages across:

• Conversion
• Engagement
• Customer lifetime value

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Want to be one of those brands reaping the benefits of mobile commerce (also known as mcommerce)? We’re here to help.

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What is mobile commerce?

Before we explore the benefits of mobile commerce, it’s important to define it: any transaction conducted on a mobile device (such as a smartphone or tablet).

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It can take place through:

• Native mobile apps
• Mobile-optimized websites
• Digital wallets/mobile payments (Shop Pay, Apple Pay, Google Pay)
• Social commerce platforms (Instagram, TikTok, Pinterest)
• QR code and NFC-triggered experiences
• Conversational interfaces (AI chatbots, conversational commerce)

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76% of adults have made purchases on their mobile phones, and mobile phone sales are forecast to reach approximately $856 billion in 2027. 

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But despite mobile’s ubiquity, its conversion rates aren’t scaling at the same pace: 2025 ecommerce conversion rates benchmarked at 4.8% on desktop vs. 2.9% on mobile. 

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So, why the divide? For many brands, it’s because their mobile customer experiences simply aren’t keeping up.

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Mcommerce requires a dedicated marketing strategy that accounts for the different behaviour synonymous with the platform, like shorter sessions, higher intent, and a lower tolerance for friction. 

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It also works best when brands design their mobile experience around the channel’s advantages instead of just rebuilding their desktop site in portrait mode. You have to understand and hone in on the benefits of the platform and tailor your experience toward them.

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6 benefits of mobile commerce you can’t ignore

Below, we’ve highlighted six key advantages of mcommerce and how you can implement them as part of your app conversion optimization strategy. 

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1. Convenience makes the path to purchase easier

Everyone’s on their phones. A lot. 

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That level of convenience is impossible to beat when compared to other sales channels. Theoretically, people always have the ability to make a purchase, whether it’s during their commute, on a coffee break, or while lying in bed.

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With Americans spending 4.5 hours on their phones each day, mobile has become the most natural channel for impulse purchases, repeat purchases, and subscription renewals. 

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Maev, a premium dog food brand, has built an mcommerce strategy that’s as exciting for us as their food is for dogs. They’ve optimized every part of their mobile shopping experience for convenience: 

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As soon as shoppers land on the site, they’re shown a best-selling product with a perfectly placed CTA to shop now. After clicking, they’re taken to the product page, where another well-placed CTA prompts them to add to cart.

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For pet owners all-too familiar with the sudden “I think we're almost out of food!” panic, Maev makes it impossibly easy for its customer base to restock.

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2. Faster checkout boosts mobile conversion rates

Check your phone right now (or, if you’re reading this on your phone, pull down your notification bar). You probably have at least one notification.

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No, we’re not secretly tracking your phone. It’s just an educated guess, considering the average smartphone user in the US gets 46 app push notifications per day. 

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With that much noise competing for attention, you only have a small window of time to convert before shoppers get distracted and move on. You actually only have 3 seconds – 53% of mobile site visitors will bounce if a page takes more than 3 seconds to load.

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People move fast on mobile, and your site needs to keep up. That’s why optimizing for speed is one of the best ways to drive sales on mobile. 

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Reducing friction wherever possible is essential, especially by:

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• Offering one-tap checkout options: like Shop Pay, PayPal, Apple Pay, and Google Pay
• Saving customer information, such as addresses and payment details, to speed up repeat purchases
• Reducing the steps between product discovery and checkout, to speed up the checkout process and minimize opportunities to bounce

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Integrating digital wallets into your site addresses all of these, and it’s becoming the norm. 4.5 billion people used digital/mobile wallets to pay in 2025, and Shopify data shows that Shop Pay can increase conversions by over 50% compared with guest checkout.

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By pairing these strategies with push notifications, mobile apps, and SMS nudges, purchasing can become as easy as tapping a button.

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Obvi obviously knows what they’re doing when it comes to providing a lightning-fast mobile checkout experience. Customers can purchase a one-time order or subscription and pay directly on the product page – no checkout required. 

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For those who do enter checkout, Obvi still keeps things speedy with multiple one-tap payment options and a simple three-step checkout flow. 

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When it comes to discovery to purchase speed, you obvi can’t get much faster than this.

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3. Mobile commerce powers social commerce purchases

The lines between social commerce and mcommerce are blurred.

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64% of the global population uses social media, and 99% of social media users are accessing their platform(s) of choice on a smartphone – most people aren’t browsing TikTok from their desktop. Because of this, platforms like Instagram, Pinterest, and TikTok are built for mobile-first consumption. 

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While these apps are nothing new, the way people are using them is changing, with an increasing focus on commerce. 52% of American consumers have made at least one purchase on a social media platform, and 34% of 18-34 year olds are making weekly purchases. 

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It’s safe to say social platforms are mcommerce platforms.

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These numbers aren’t surprising, because social commerce makes buying almost as easy as scrolling, by:

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• Reducing friction between discovery and checkout
• Supporting impulse purchases from creator-led content
• Allowing users to buy without switching devices – or even apps

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4. Personalized push notification retargeting through Reactiv Clips

Sometimes customers just need a little push… from a push notification, of course.

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Push notifications allow brands to re-engage shoppers instantly while purchase intent is still high. With an open rate of 50% versus email’s 20%, push notifications are a strong way to directly reach potential customers and get their attention.

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In the past, a major disadvantage of push notifications was that shoppers needed to have your app installed. But with Reactiv Clips, that barrier disappears. 

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Brands can send timely push notifications to customers who clicked on their ads – no install or opt-in required. The benefits of this speak for themselves. The average Reactiv Clips user sees:

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• 60% open rates on personalized pushes
• 5-7% conversion rates
• Up to 400% more engagement compared to untargeted marketing campaigns

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Push notifications can also be tailored even further through geolocation triggers, NFC taps, and QR codes. For example:

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• A shopper walking past your store can receive a Siri prompt to explore your popular products
• Fans at a stadium can buy a jersey instantly from their phone without having to download any apps
• A nearby coffee lover can receive a notification to skip the line and order ahead from your café

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Push notifications offer a powerful, mobile-native way to recover abandoned carts, send product reminders, and promote limited-time mobile commerce offers.

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Cozy Earth knows a thing or two about it. Using tailored push notifications, they retarget shoppers who browsed a product but didn’t add it to their cart. When clicked, the notification opens an app-like experience in Reactiv Clips, then returns them to the product page to complete the purchase. 

Instead of sending an abandoned cart email into the ether, Cozy Earth can re-market to customers in a more noticeable, engaging fashion wherever they are (maybe even in bed…).

5. Mobile apps are more than a shopping channel

A common misconception about mobile commerce is that apps are nothing more than mobile storefronts. But they can be so much more.

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To get the most out of mcommerce, you need to optimize for more than just conversions – you need to optimize for connection. 

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Over 76% of customers say they’d choose to buy from a brand they feel connected to over a competitor, and 57% say they’ll spend more with a brand when they feel connected to it. Your app is the perfect vessel for this connection.

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Apps allow brands to create fully-owned digital environments where they can:

• Build communities for customers to engage and interact with each other 
• Offer app-exclusive products or early access opportunities 
• Run quizzes, surveys, or product feedback initiatives
• Deliver educational or tutorial content

Missouri Star Quilt Company has stitched together a mobile community that demonstrates how apps can go far beyond shopping. By launching an app with Reactiv, they created a space for tutorials, daily deals, curated journeys, and community-driven content. 

This customer-first design drove 50,000 mobile users in two weeks and led the app to generate 10% of total revenue. 

Through this initiative, Missouri Star Quilt Company’s app has now become a hub for brand loyalty, education, and collaboration – deepening customer engagement while increasing lifetime value.

6. Seamless online-to-offline commerce

Shopping can’t be distinguished as “online” and “offline” anymore – everything has essentially become omnichannel.

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Mcommerce connects in-person physical and online shopping experiences so customers can seamlessly shop across multiple channels. For example, a customer might see a pair of shoes in a store window, visit the brand’s Instagram page later, then go to their website and download the app to purchase the shoes. Afterwards, if it turns out they got the wrong size, they return them in-store, accessing their receipt directly from the app.

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This isn’t an unrealistic scenario created to prove a point; it's real life: 73% of consumers use multiple channels throughout their shopping journey. Your storefront, app, and other digital touchpoints need to work together, not in silos.

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A true omnichannel experience means that no matter where a customer makes a purchase, their purchase history, preferences, and loyalty status are all stored in one place – the app. 

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Some brands even let customers check out directly from their phones via QR codes on packaging for instant reorders or in-store signage that launches mobile checkout.

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With Reactiv Clips’ retail touchpoints, there are even more ways to seamlessly connect physical, mobile, and digital retail, including:

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• Capturing the attention of nearby shoppers: Geofence physical locations and automatically display Clips on a shopper’s phone through Siri Suggestions. If they open it, they’ll become a retargetable customer.
• Including QR codes on shelves and product tags: QR codes allow customers to instantly access sizing guides, ingredient details, stock availability, and more.
• Converting retail customers to digital ones directly in-store: Shoppers can join your loyalty program, opt in to restock alerts, and be notified of limited-time in-store offers – directly from an aisle in your store.
• Booking 1:1 experiences: Customers can be prompted in-store to book personalized appointments and experiences on their phone.
• Empowering staff to provide a richer experience: Staff can instantly demo complex products, share comparison charts, and highlight add-ons/bundles

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Single-channel shopping is dead – and customers are craving convenience. 

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Start experiencing the benefits of mobile commerce with Reactiv

With Reactiv, you have access to everything you need to build an effortless, engaging, and high-converting mobile commerce user experience. 

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To recap some of the benefits:

• Unparalleled convenience makes buying easier than ever
• One-tap checkouts and mobile wallets allow purchases to happen at supersonic speeds
• Custom mobile apps let you showcase app-exclusive drops, run quizzes, and provide educational/tutorial content – all while gathering first-party personalization data
• Personalized push notifications help you break through the email inbox noise and re-engage customers anywhere, anytime
• Apps that function as more than just a storefront allow you to build an engaged community surrounding your brand
• Geolocation targeting, NFC taps, and QR code integrations seamlessly connect online and offline shopping and sync up loyalty programs, wishlists, and purchase history

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Mcommerce is the future, so don’t treat it like an afterthought. With Reactiv, your brand can turn every mobile interaction into a conversion opportunity, build stronger customer relationships, and unlock the full potential of mcommerce. 

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Interested? Book a demo today and let’s get started.

In an increasingly crowded app ecosystem, standing out takes more than just a good product. And with search engines indexing more app content than ever, Mobile App SEO is no longer optional.

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Where to start? Right here, your crash course in boosting mobile app visibility. 

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App Store Optimization (ASO): What is it and why should you care? 

When discussing app store optimization (ASO), we’re talking about the process of improving your app’s visibility and ranking in app stores like Google Play and Apple App Store. Think of it as mobile app SEO—like SEO for websites, but designed specifically for app stores.

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And this is why you want to know this: In 2025, app stores are the top channel for app discovery. Apple’s June 2025 App Transparency Report showed that over 50% of app downloads come from organic search within the app store. Without ASO, even the best apps stay invisible.

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Just like your website—or any marketing channel for that matter—great content isn’t enough anymore. It’s all about distributing your content and helping customers discover you. And with ASO, you’ll see the benefits take the form of:

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• More organic downloads. Which means more potential customers to retarget
• Lower customer acquisition costs. You can scale back ad spend
• Stronger brand presence. Especially where it counts like on your digital channels
• Higher retention. The app reaches users who are actually looking for what your app offers, leading to improvements in your mobile CRO

Want to know more about mobile CRO? Read more here.

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ASO factors you can control to climb the ranks

Alright, now we know why ASO matters. On to the more important part—how does it actually work?

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While there is always some mysterious, black-box element to algorithms, there are several elements you can control to improve your app’s ranking in various app stores. Here are some tactics to be aware of:

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• App name and subtitles. Keep it descriptive and brief 
• Icons. Typically, your store logo 
• Ratings and reviews. Social proof from other customers
• App preview and screenshots. Give users a taste of what they can expect once they download
• App description. Explain what users can find in the app (i.e. loyalty programs, exclusive discounts, memberships, etc…) 

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App updates. Shows users that you’re actively investing in the UX

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7 steps to improve your app store optimization 

To rank higher in the app store, here seven considerations you can’t ignore:

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1. Nail your keyword and user intent research 

ASO starts with understanding your relevance. Why? Because sometimes you don’t know what you’re looking for until you find it. The same is true in the app store. 

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According to AppTweak, 65% of all App Store downloads are triggered by searches of generic terms, meaning keyword optimization is vital. Here is are ways to go about this:

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• Utilize keyword research tools. Find those specifically designed for app stores like AppTweak, Sensor Tower, and App Radar.  Discover high-volume, relevant keywords.
• Prioritize highly targeted keywords.In the age of Chat-GPT, the way users search is changing. That’s why prioritizing long-tail, intent-based keywords is a great way to attract meaningful traffic that is more likely to convert. For instance, you may want to rank for “waterproof dainty gold jewelry” instead of “gold jewelry” to attract the right shoppers. 
• Continuously refresh your keywords. Things change quickly. Because of that, it’s best practice to update your keywords on an ongoing basis. App Radar recommends updating your ASO strategies every 1-2 months (6-8 weeks for Google Play Store and every 4 weeks for Apple App Store
• Quality over quantity. More keywords does not equal better rankings. This veers into spammy, keyword stuffing, which not only makes for a poor experience but also hurts your ranking in the algorithm. 

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2. Optimize metadata (title, subtitle, & description) 

Metadata is a major ranking lever. In 2025, ASO experts emphasize that metadata—especially titles and subtitles—remain the primary way app stores assess relevance.

Metadata is one of the most important places to apply that keyword research you did. Include top-performing keywords in your title:

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• Apple App Store. You get 30 characters for your title and another 30 for your subtitle. Make them both count by using various keywords. 
• Example. Add your primary keyword next to your brand name in the title and focus your subtitle on your main benefit, with a secondary keyword   

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3. Boost visual appeal & storytelling in your listing

Visual elements dramatically affect conversion. For example, think of all the places your app’s icon appears: app store listings, users’ home screens, phone settings, and more. It’s your visual identity so it needs to represent your brand and mobile experience effectively. 

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Recent studies indicate that optimizing your app's visual assets, like user ratings, screenshots, and videos, affects conversions, not just rankings. Here are ways you can do this:

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• Stay on brand. Ensure your app icon is visually compelling and on-brand.
• Use high-quality screenshots. Use screenshots that showcase your app's core features and benefits (for instance, product collections, checkout pages, community forums, member-only offers, and more). 
• Test your screenshots. Both Google and Apple let you A/B test screenshots. For example, create cohesiveness with your screenshots to tell your brand narrative, visually.

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Something to note: Apps with a preview video see a 20% to 40% higher conversion rate than those with screenshots alone. Including a short, engaging preview video can provide users with a clear understanding of your app's functionality and user experience. 

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4. Prioritize ratings and review management

Bottom line: your app store reviews could be the make-or-break factor on whether someone downloads or bounces. 

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Research shows that 50% of mobile app users won’t download an app with a 3-star rating. That climbs to 85% when it’s a 2-star rating. And we’re not just talking about a few users—77% of mobile app users read at least one review before downloading a free or paid app. 

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While you can’t directly impact your reviews and ratings, there are strategies to encourage your app users to help you influence this factor:

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• Prompt feedback. Encourage feedback from consumers post positive interactions.
• Respond to reviews. Showing gratitude and resolution matter and signal to other potential customers that you care about your community’s feedback 

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• Monitor sentiment trends. Use recurring themes to improve the product, listing, description, or UX. 

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5. Boost retention and engagement signals 

Getting users to convert and download your app is step one. But in 2025, app stores reward apps that keep users active.

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Higher retention signals to Apple and Google that your app provides value, improving ranking. On average, only 21% of users return to an app within the first 24 hours, dropping to 7.5% by day 10 and just 1.89% by day 90.

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What this means is that if you can keep users to return (even just on day two), you’re already ahead of the competition. Here is how you can get users to come back:

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• Make it easy. Simplify onboarding flows to reduce drop-offs.
• Make it personal. Use personalized push notifications to re-engage lapsed users.
• Make it trackable. Track key retention metrics (Day 1, Day 7, Day 30) to assess performance
• Make it desirable. Employ loyalty or gamified features to keep users returning

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6. Localize to go global 

If you ship to international markets, your app should reflect that. And localizing your app can help you break into new markets. Industry knowledge shows that 80% of top-grossing app markets speak languages other than English.

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And studies show that apps that localize metadata and visuals see up to 128% more downloads in targeted countries. You can take advantage of this, here’s how:

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• Translations. Translate app titles, subtitles, and descriptions into target languages or spellings. For example, UK English/Canadian English vs. US English. Or term differences based on local slang. 
• Visual adaptations. Adjust visual elements (screenshots, videos) for cultural resonance
• Localize keywords. Optimize keywords per locale using localized keyword research tools.

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7. Continuously test, iterate & monitor ASO performance

Algorithms, user search behavior, and app store ranking factors are constantly changing, especially in the age of AI. A winning ASO strategy is not a set it and forget it one—when technology changes so should your ASO. 

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Stay dynamic to continuously adapt to an ever-changing landscape: 

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• Google Play testing. Use Google Play’s built-in A/B testing and replicate via segmented testing on iOS
• Track performance. Track metrics like keyword and category rankings, install conversions, and retention week over week
• Stay in the loop. Adapt to new app store features—like Apple’s Custom Product Pages (CPPs) with deep linking, and Google Play’s Custom Store Listings (CSLs)—to boost targeting and conversions
• Consistently refresh. Seasonally update your approach to align with holidays, trends, or cultural moments.

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Boost your app rankings with Reactiv

Remember: app store optimization drives installs—but ranking isn’t enough if users churn quickly.

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By using Reactiv, you can improve your ASO while minimizing churn by:

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• Engaging users instantly via Reactiv Clips (boosting retention signals that stores reward).
• Personalizing onboarding and push notifications (i.e., asking for app store reviews a couple of days after downloads, and sending push notifications with personalized offers for dormant customers)
• Running A/B tests on landing pages and campaigns that directly support ASO

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Now that you know about us, we want to know more about your business. Book a Reactiv Clips demo today.

App conversion optimization is the process of improving your mobile app’s ability to turn users into engaged customers. Whether your goal is getting users to sign up, make a purchase, or engage with key features like quizzes, every interaction in your app contributes to your app conversion rate.

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In 2025, users expect apps that are intuitive, personalized, and responsive. Avoid a poorly optimized app that risks losing users before they complete any meaningful actions. 

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How? Let’s break it down. 

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What is mobile app conversion optimization?

Mobile app conversion is the percentage of your users that took a desired action on your mobile app.

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Your brain probably jumps straight to making a purchase, but it also includes signing up for an account, starting a subscription, applying a mobile-only discount code, commenting in a community forum, or making a repeat purchase. 

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To optimize your mobile app conversion rates, you first need to set clear goals. What action are you trying to encourage? Your baseline? Desired conversion rate?

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The higher your conversion rate, the better you are at turning downloads and traffic into actual business results. The conversion rate signals clear messaging, lowers your cost of acquisition, and reaffirms that users are finding value in your app experience. 

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Key conversion rates to measure in 2025

Yes, closing a sale is definitely one of the most important macro conversions, it’s not the only mobile app conversion that’s worth measuring. 

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For your information, other conversions rates to track are:

1. Website-to-mobile app conversion rate. This number shows how many of your store visitors downloaded your app
2. Onboarding completion rate. Describes how many users finish the introductory flow of your ecommerce shop, like creating an account.
3. First purchase rate. This shows how many new users buy within X days, based on your average time to purchase data. 
4. Cart abandonment rate. This number describes how many add products in the app but fail to check out.
5. Retention-driven conversions. Describes repeat in-app purchases or renewals.

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Once you collect the numbers, you can compare conversion rates to your other sales channels to gauge your app’s performance. 

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A 7-step checklist for optimizing your app conversion rates 

Now you're ready for the big step: actually implementing CRO best practices to make sure shoppers install and engage with your mobile app. Here are seven recommendations that will make a big difference: 

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Optimize the path to download and onboarding 

The first conversion rate you need to optimize is your app download rate. If you don’t have any users, you’ll have nothing else to optimize — that’s why starting the download and onboarding flow is a natural first step. 

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First impressions are everything, as 57% of users will only use an app once or twice before deciding to delete it or not. 

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The goal at this stage is to reduce friction, engage users immediately, and drive first-time conversions. Here are some helpful tactics:

1. Simplify account creation. Offer social login (Google, Apple, Facebook), minimal fields, and guest browsing.
2. Highlight your value proposition upfront: Communicate the “what’s in it for me?” before showing features. Let users know what differentiates your app from others, whether its community forums, loyalty programs, in-app promos, and more. 
3. Personalized onboarding: Collect zero-party data by asking customers their preferences for styles, categories, or collections so you can tailor the mobile experience. 
4. Track, test, iterate: Monitor drop-offs at every onboarding step and A/B test sequences.

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Prioritize great UX and mobile app navigation

If your app feels clunky, no optimization hack will save it. 

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Every second of frustration leads to churn, and there are a lot of things that might frustrate customers in an app—slow load times, complicated navigation, and poor search capabilities. 

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Studies show that 70% of mobile users prefer apps with personalized UX, showing the increasing expectation for tailored experiences of users. Here is how you can do it:

1. Keep navigation menus simple and visible. Let customers search and filter by product type, size, color, availability, etc… 
2. Ensure fast loading. Most users expect apps to load in less than 2 seconds and 40% of users will abandon it if load time hits 3 seconds. 
3. Reduce visual clutter. Each screen should drive toward one main action. For instance, homepages that guide users to a product category or product, product pages that drive users to add to cart, and a cart that drives users to checkout.
4. Don’t reinvent the wheel. Users want an app that simplifies their life, not makes them learn an entire new interface. A usability study found that apps with intuitive, familiar navigations are 35% more likely to keep users engaged for longer periods of time. 

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Perfect your push notification and retargeting strategy

Once a user first interacts with your app, the next big challenge is keeping them engaged and recovering the sales they didn’t complete. Done right, retargeting app users with personalized push notifications is an essential strategy to capture this missed-out-on revenue. 

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Push notification marketing is a type of remarketing where brands send timely messages to users’ devices via desktop, mobile, or in-app notifications—whether part of a broader push notification ad network or standalone campaigns tied to engagement. This is how to do it successfully: 

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1. Segment your audience. Group users by behavior (cart abandoners, browse abandoners, repeat buyers, inactive users) instead of blasting everyone with the same message.
2. Abandoned cart nudges. Show the exact product left behind, add urgency, or sweeten the deal with free shipping.
3. Browse abandon retargeting. Suggest similar items or highlight trending alternatives to what they viewed.
4. Loyalty & lifecycle campaigns. Remind repeat customers about points, offer early access to new drops, or send personalized birthday promos.
5. Personalize and time wisely. Include product images, shopper names, and send notifications during high-conversion windows like evenings or weekends.
6. Control fatigue. Limit pushes to 2–3 per week, prioritizing high-intent triggers over generic sales blasts.
7. Track and optimize. Measure open rates, CTRs, and recovered conversions. Continuously A/B test subject lines, creatives, and send times.

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Want to learn more? Lucky for you, Reactiv covers the best practices for personalized push notifications here. 

And we have more good news—sending push notifications just got a whole lot easier with Reactiv Clips. 

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Traditional retargeting can break down because shoppers don’t want to reopen—or worse, reinstall—an app. Reactiv Clips solve this friction. Reactiv Clips are lightweight versions of mobile apps that allow users to access a specific part of the app's functionality with no download required.

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Here’s how Reactiv Clips retargeting works:

1. A user sees an Instagram ad. 
2. The ad points to a Reactiv Clip. 
3. The user clicks the ad, which opens a Reactiv Clip product page. Then they abandon the page. 
4. You send a personalized push notification to that user
5. The user can check-out in one-click through Apple Pay, Shop Pay, etc… 
6. You send a post-purchase notification for the user to download the full app 

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And when done well, they really work. The average user on Reactiv sees a 60% open rate on personalized pushes and a 5-7% conversion rate. Not to mention, they can receive up to 400% more engagement compared to untargeted campaigns.

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A/B test in-app CTAs

If users don't notice or respond to your calls-to-action (CTAs), conversion opportunities slip away. But even small tweaks can drive meaningful gains!

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Personalized CTAs convert 42% more visitors into leads than untargeted CTAs. This means that when building retargeting ads for different segments, you’ll want to strategically tailor your CTA to the relevant funnel stage like this: 

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1. Strategic placement. Place CTAs above where users need to scroll and in high-intent areas like product detail, cart, and checkout screens.
2. Actionable, benefit-driven copy. Use language like “Buy Now,” “Unlock Reward,” “Start Free Trial” that emphasizes the user's immediate benefit.
3. Design for attention. Use contrasting colors and readable, mobile-friendly buttons. 
4. Time-based triggers. Surface CTAs during drop-off moments. For instance, using “Still thinking it over?” can help retarget abandoned flows.
5. Test, track, and iterate. A/B test CTA placement, color, copy, and size. Measure both micro-conversions (clicks, feature engagement) and macro-conversions (purchases, sign-ups).

You can build and save multiple Landing Pages in Reactiv—each with its own layout, content, and deep link. This allows you to:

• Run simultaneous campaigns
• Tailor messaging for different audiences
• A/B test page layouts or offers

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Experiment with app-exclusive offers 

If your conversion rates aren’t where you want them to be, the perceived value of your app may not be high enough, or customers aren’t interested in what you’re offering. 

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One of the biggest advantages of a mobile app is that you can deliver exclusive, behavior-driven offers that websites and email campaigns can’t match.

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The goal at this stage is to prompt immediate action with value-driven nudges while rewarding loyalty. Here are some examples of how to do so:

1. Welcome discounts for new users. Encourage installs and account creation by offering 10–15% off the first in-app purchase.
2. App-exclusive drops & early access. Build urgency with limited-time offers only accessible in the app.
3. Behavior-driven rewards (via Reactiv In-App Offers). Trigger offers when users complete valuable actions like logging in, creating an account, or making a repeat purchase. This reduces churn and encourages deeper engagement.
4. Frictionless redemption. With Reactiv, discounts apply automatically at checkout—no messy promo code entry.
5. Secure & targeted incentives. Reactiv ensures discounts are tied to the right customer actions, so they can’t be shared broadly or abused like traditional promo codes.

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Reactiv Dashboard offers a powerful feature that allows you to configure special discount codes directly in your Shopify store. 

• These discount codes can be provided to shoppers in your mobile app, enabling you to incentivize certain behaviors such as account creation. 
• The offers you configure will automatically sync with Shopify and appear in the cart screen for eligible shoppers. 
• To enhance security, the discount codes are obfuscated programmatically, reducing the likelihood of unauthorized sharing.

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It’s simple:

• Choose the type of discount (e.g., percentage off, fixed amount off).
• Enter the discount value and any additional conditions (e.g., minimum purchase amount).
• Set the discount code that will be created in Shopify and obfuscated to prevent sharing.

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Embed social proof and community throughout the app

Trust is a critical mover in conversion, especially when users are evaluating purchases. Social proof reassures them by showing they're not alone.

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Data shows that 84% of consumers say they trust peer recommendations above all other sources of advertising.

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When aiming to build trust and reduce hesitation, try implementing:

1. Strategic customer review placements. Near CTAs, especially on product pages.
2. Timely popups: Real-time purchase popups with language like “Someone just bought X!”
3. Optimizing UGC. User-generated content (UGC) like customer photos or testimonials.
4. Community engagement features. Quizzes or forums that build authenticity.

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Take Med School Bro, an influencer brand that sells modern educational resources, study guides, flashcards, and PDFs to med students all over the world. The brand partnered with Reactiv to run quizzes in their app, where users can see how they stack up against other app users, building a sense of community and encouraging participation. Read more about this case here. 

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Make the checkout experience seamless

Even if your app nails onboarding, retargeting, and incentives, you can still lose conversions at the finish line. Why? A complicated or slow checkout flow.

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The goal here is to reduce friction and make completing a purchase effortless. These are some tactics to ensure that goal is achieved: 

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1. Incorporate express payment methods. Offer one-tap checkout options to simplify the most important part of the buying process. 
2. Minimize steps. Move toward one-page checkout flows where possible.
3. Auto-fill details. Pre-fill shipping, payment information, and discounts for logged-in users to speed things up.
4. Transparent costs. Show taxes, shipping, and fees upfront—no surprises at the last step.
5. Post-purchase reassurance. Provide instant order confirmation and real-time tracking to build trust with the buyer

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Boost your mobile app conversion rates with Reactiv

If you want to compete in the mobile app world in 2025, optimization is a must.  

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Leverage personalized in-app experiences and behavior-driven offers to boost your app conversion rate and turn more users into loyal customers.

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Book a Reactiv demo to see how Reactiv can help maximize your app conversion rate. 

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