Reactiv in-app offers vs. Shopify Discounts: what sets them apart?

If you’re using Shopify Discounts to drive sales, you’re off to a great start. But what if you could take discounts from general promotions to behavior-driven strategies that build loyalty and drive repeat purchases?

Reactiv’s In-App Offers are designed to do just that. By tying discounts to specific actions, you can reduce churn, collect actionable customer data, and create a more seamless shopping experience. 

Let’s break down the two.

The basics: Shopify Discounts

Shopify Discounts are a great tool for creating general promotions. You can generate discount codes for percentage-off sales, fixed-dollar discounts, or free shipping. These codes can be shared via email, social media, or directly on your site, making them highly flexible.

However, Shopify Discounts have their limitations:

• Broad eligibility: Codes can be shared and abused by shoppers who weren’t the intended audience.
• Minimal data insights: Since Shopify Discounts don’t require customers to log in, you miss out on tracking who used the code and how it impacts lifetime value.

Shopify Discounts are great for blanket promotions but don’t offer personalization or data insights. And if that’s what you’re looking for, then you’ll want to check out Reactiv’s In-App Offers.

Reactiv In-App Offers

Reactiv’s In-App Offers take a data-driven approach by aligning discounts with specific customer behaviors and creating a more personalized shopping experience.

Let’s look at the features of Reactiv In-App Offers:

1. Action-based eligibility

Reactiv offers are triggered by specific customer mobile actions, such as:

• Logging into your mobile app.
• Creating a new account in the mobile app.
• Installing the app for the first time.

This approach encourages meaningful engagement while preventing misuse. By rewarding behaviors, you build loyalty while keeping offers exclusive.

2. Seamless integration with the cart

Don’t make your customers manually enter codes. With Reactiv, discounts are visible at checkout for eligible customers. The process is frictionless, keeping your shoppers focused on completing their purchase—not hunting for promo codes.

3. Enhanced security

Reactiv obfuscates discount codes, preventing unauthorized sharing. This means that your discounts are only redeemed by the customers you’re targeting, protecting your bottom line and increasing exclusivity.

By creating offers that encourage app installs, account creation, or repeat purchases, you’re building a loyal customer base and reducing churn.

Examples of what you can do with Reactiv In-App Offers

Not sure how to use these features? Here are a few ideas to get you started:

• Welcome discounts: Give new app users a 15% discount when they create an account.
• Exclusive app promotions: Offer 20% off for first-time purchases made through your mobile app.
• Behavior-driven rewards: Encourage repeat purchases by rewarding customers who log in or complete their second order.

With these capabilities, you can strategically reward loyal customers, drive app engagement, and reduce the likelihood of discount abuse.

How to Get Started with Reactiv’s In-App Offers

Getting started is simple. Head to your Reactiv dashboard, navigate to the Offers section, and follow the guided steps to create your first behavior-driven discount. 

Need more help? Check out our detailed step by step guide on our help center.