At Indigo we operate across over 170 stores across Canada, and manage millions of SKUs across both books and lifestyle merchandise.  Historically, managing such a complex retail ecosystem meant we built fully-custom mobile apps just to maintain parity. With Reactiv, we now have a robust, easy-to-deploy foundation that lets our internal team,  and our agency partner SDG,  build beyond the out-of-the-box capabilities. And with Reactiv’s App Clips innovation, we’re unlocking new retail use-cases — like instantly engaging a shopper when they walk into a store. Reactiv is giving us the agility and scale we need in today’s omnichannel world.

Kevin Charles

Senior Director

Reactiv is rethinking what mobile commerce can be. Most solutions try to patch over the same old friction points—Reactiv removed them altogether. It’s a fresh, innovative approach to an age-old problem: how to meet customers where they are without making them work for it. The technology is impressive, but the vision behind it is even more exciting.

Rohit Nathany

CPTO

We chose Reactiv because it gave us everything we wanted from a mobile app. The team understood our brand, our goals, and the level of polish we expect. It’s rare to find a partner that can deliver both performance and brand experience at this level.

Tamer Selim

CTO

Reactiv completely changed how we think about mobile engagement. Instead of fighting for downloads, we’re creating instant, shoppable moments that convert right where the customer already is. If they don’t buy right away, we can send them push notifications to bring them back into the funnel. After the purchase, shoppers download the app, meaning we can keep the customer for life.

Makenzie Alvey

Digital Marketing Manager

The number one thing people were excited about when we got the Reactiv app launched was, ‘Oh, we can go back now. I can browse these things and it works. It's so nice. Thank you.' It sounds basic, but just the thoughtfulness into the navigation on a mobile screen was a huge win for us amongst others.

Al Doan

Co-Founder

Sometimes you don’t want to bring people just to a product—you want to bring them to a collection, a blog, a livestream, even a gamified experience. Reactiv lets us do that. The biggest shift is I don’t lose hours of my day dealing with app problems. That translates directly into revenue.

Edmond Georges

Co-Founder