How Domaine ships enterprise apps without building an app practice.

The partner

An agency whose clients outgrew websites.

Domaine, a trusted Shopify ecommerce agency for brands like Creed, Timex, and Bare Minerals, is known for bold, innovative digital storefronts and seamless Shopify Plus integrations. When their enterprise clients started asking for more than websites, Domaine needed a mobile app solution that matched their vision and agility: highly customized, revenue-driving app experiences, without standing up an app-development practice from scratch.

The problem

Custom is slow. Templates are flat.

Johnnie Regalado, VP of Engineering at Domaine, sees the mobile question from both sides. With mobile commerce accounting for 60% of global ecommerce revenue, a true-to-brand app has become a top priority for enterprise brands. The challenge is how to build one. Fully custom is time-consuming and expensive. An app builder feels too standardized.

“Our clients don’t want to feel the boundaries of technology, but they also don’t want to start everything from scratch. It’s nuanced; they want to know they’re starting from where all the core pieces are in place while the unique aspects of their brand can be brought to life with our help as an agency partner.”

Johnnie RegaladoVP of Engineering, Domaine

The platform fit

The middle ground that actually holds.

“Reactiv aligns a lot with the way we build sites on Shopify. You have a platform that has an opinionated way of doing things, but it’s also flexible enough for custom work, getting you a large percentage of the way to a finished product while still allowing us to put our own spin on it.”

Johnnie Regalado, VP of Engineering, Domaine

Reactiv offers the essential ecommerce functionality out of the box while letting brands customize everything customers actually notice. For Domaine and their clients, that hybrid approach means fast launches, iterative testing, and brand differentiation without heavy investment in core plumbing like checkout or product pages.

The Shopify-deep integration mattered just as much: Domaine’s engineers could dive in without learning a new language or workflow. As Johnnie puts it, “Our developers could actually write code and be directly plugged into the tech stack for the projects.”

Why it works

What a platform layer buys an agency.

1. Experiment quickly Build and iterate without navigating infrastructure and basic setup that can consume months.
2. Develop the wow features Engineers go straight to the customized elements that drive engagement, not the boilerplate.
3. Carry less client risk Reactiv handles app management, updates, and security, so the agency delivers front-end excellence without owning maintenance overhead.

A platform is only as good as its onboarding and support, and Johnnie credits the collaborative, two-way relationship: feedback gets heard, documentation holds up, and Domaine’s team feels supported throughout.

The proof

Missouri Star, shipped fast.

A stand-out project was Missouri Star Quilt Company’s mobile app. A brand known for its passionate quilting community and a 25,000+ SKU catalog needed an app that resonated with its loyal customer base. Reactiv gave Domaine the flexibility to ship customized features like shoppable video tutorials and Daily Deals, while the team focused on the interesting, exciting, and unique pieces instead of months of foundational pages. Faster time-to-market, and an engineering team spending its hours on memorable customer interactions.

Read the full Missouri Star story

The model

True partners in client growth.

Because Reactiv handles the groundwork, Domaine doesn’t need to build and maintain an app practice to offer apps. If a client wants to explore an app as a new revenue stream, Domaine can launch quickly, validate, then iterate into deeper custom features, keeping the focus on the brand’s digital presence. Domaine surprised themselves with how fast they could deploy: fast, seamless onboarding with the quality and brand attention they’re known for.