App Walkthrough

Indigo's Shopify Store.

Now on mobile, delivered natively with Reactiv.

Platform

Native iOS · Android

Launch

May 2026

150+ stores · Millions of SKUs

A complete mobile commerce experience, end-to-end.

Indigo app listing in the App Store with 4.5 star rating and preview screens

01 / 07 · Home

The home screen shoppers already know.

Indigo's homepage carries on mobile: any merchandising update made on the web instantly shows on the app. Tapping featured components seamlessly transitions shoppers into fully native PLPs, PDPs, or destination pages. The experience is anchored by Reactiv's Liquid Glass navigation bar for a polished, app-first feel.

Webview-synced merch

Native handoff

Liquid Glass nav

Indigo app home screen with search bar and a featured Read More Save More merchandising banner

02 / 07 · Discovery

Three ways to find the right product, fast.

Browse, scan, or search. Every entry point is wired into the same merchandising and ranking stack, so the next tap is always the right one.

Built with

Powered by

03 / 07 · Product Detail Page

The PDP, rebuilt for serious shoppers.

Every detail tuned for booksellers and the people who buy from them: rich metafields, trusted reviews, low-stock signals, and the recovery flows that bring back the “I'll wait” shoppers.

Reviews by

Recs by

01

Metafields, surfaced where they sell.

Author, format, page count, ISBN: every catalog field rendered natively so shoppers get the full picture without leaving the PDP.

Author

James Clear

Format

Hardcover · 320 pp

Released

Oct 2018

Native PDP

In-house ·

02

Back-in-stock notifications.

Out-of-stock isn't lost demand. Shoppers opt in for push the moment a title is restocked, routed deep-link straight back to PDP.

Get notified when this item is available again

book.lover@reactiv.ai

Continue

Lifecycle

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Indigo app product detail screen for Atomic Habits with formats, price, and add to bag

03

Verified reviews, ranked.

Star summary, distribution, and review feed surfaced inline, with sort, filter, and photo support, all natively rendered.

★★★★★ 4.8

Based on 1,284 reviews

Social proof

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04

“You might also like.”

Personalized recommendations driven by browse, purchase, and wishlist history. More merchandising opportunities on the PDP with “Other Books in this Series” and “People Also Bought” carousels.

You May Also Like recommendations row with three book covers

Cross-sell

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04 / 07 · Custom Gift Card

Indigo app custom gift card screen with amount, recipient, and message fieldsIndigo gift card

A gift that's actually personal.

A custom PDP that lets shoppers personalize every detail: amount, recipient, delivery date and message. A dedicated gift card hub makes it easy to explore additional designs, turning a transaction into a premium gifting moment.

Built by

05 / 07 · Saved & Personalized

Wishlist

Save for later, across sessions.

Powered by Swym, the wishlist lets customers create and manage multiple lists. Long-term intent tracking gives shoppers an easy way to save and revisit products across sessions.

Powered by

Indigo app wishlist screen showing multiple saved lists with books

Saved to "Fall reads" · 3 lists · 18 items

My Account · plum Rewards

Membership status, front and center.

A clean account hub puts plum points, order history and tier progress one tap from the home screen, driving repeat visits and turning new buyers into members.

Powered by

Indigo app account screen showing plum Rewards points and tier progress

plum points

2,840

160 to Premium tier

Store Locator

Find a store, set it as home.

Powered by Reactiv and fed by Shopify Locations, the Store Locator lets customers set a home store, browse nearby locations, and get directions in just a few taps.

Indigo app store locator screen with map, store hours, and directions

06 / 07 · Cart

One cart, with powerful integrations.

The cart experience intelligently splits Buy Online and Pick Up In Store items, gives shoppers clarity before checkout, and routes every partner integration directly to where it matters.

01

BOPIS split

Buy Online and Pick Up In Store items separated automatically, with full clarity before checkout.

Built by

02

Add from lists & save for later

Shoppers can build their baskets with wishlist items from the cart. Plus, move items out of cart without losing them.

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03

Free shipping milestone

A live banner shows progress to the free-shipping threshold, nudging order value up.

Indigo app cart screen with shipping and pickup item groups and free shipping banner

04

Cart-level fraud detection

Runs at the cart level for added security before payment is touched.

Powered by

05

Others also bought

Personalized add-on recommendations surface directly in cart, lifting AOV.

Powered by

06

plum points earned

Members see points earned on this order surfaced inline at the cart level.

Powered by

07 / 07 · Checkout

A familiar, trusted finish line.

Checkout is powered by Shopify, with express payment options and all existing checkout extensions seamlessly carried into the mobile app.

Indigo app Shopify checkout screen with credit card, Apple Pay, and PayPal options

Cart

Information

Shipping

Payment

Checkout

Abstract dark gradient with blurred zigzag edges fading into light beige tones.Abstract blurred gradient with dark top fading to beige and orange horizontal zigzag lines at bottom.

Let's bring the next one to life.

Indigo's app is a taste of what's possible. If you've got a project, big or small, that we haven't talked about yet: let's get on a call.